Assessing Relationship Incosistency with a Strobelight Analysis

Abstract

The authors introduce a strobelight analysis as a way to assess relationship inconsistency. Traditional methods like linear regression and structural equation modeling provide estimates that are conditioned on the mean. Quantile regression offers a more flexible way of looking at the relationship to assess portions of the relationship that may vary relative to the mean. By identifying these inconsistencies, authors can offer more nuanced guidance to managers. To assist with the strobelight analysis, the authors developed a user-friendly web application.

Date
Jun 9, 2023 4:30 PM
Location
Toronto, Ontario, Canada
Alec Pappas
Assistant Professor of Marketing

My research interest is on marketing strategy with an emphasis on the effects of social dynamics (e.g., intraorganizational social networks. social capital, and social influence) on managerially focused outcomes like employee performance and turnover.