Deeper Understanding of Marketing Relationships (Canceled - Coronavirus)

Alec Pappas

Abstract

The authors explore marketing relationships comparing two methods of analysis to elucidate the meaningful differences that emerge among the different approaches. Managerial implications are discussed and a web application has been developed to increase the availability of this new method (see Strobelight Application at strobelight/shinyapps.io/strobelight/).

Date
Apr 3, 2020 3:30 PM
Event
Southeast Marketing Symposium 2020
Location
Oxford, MS
615 Grove Loop, Oxford, MS 38655
Alec Pappas
Assistant Professor of Marketing

My research interest is on marketing strategy with an emphasis on the effects of social dynamics (e.g., intraorganizational social networks. social capital, and social influence) on managerially focused outcomes like employee performance and turnover.